Sports Management Worldwide
The Global Leader in Sports Business Education Sports Management Worldwide
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Sports Sales and Marketing Course: Learn the Skills You Need to Get Hired in Professional and Collegiate Sports
When sports employers look to hire staff, nothing excites them more than candidates with sales and marketing experience. You can become the candidate sports teams hire first!
In our 8-week online course, you'll learn the in-demand sales and marketing techniques sports teams need!
Why You Should Take our Sports Sales and Marketing Online Course
Most importantly, it works.
Graduates of this program are currently employed in the NBA, MLB, NFL, NHL, MLS, NCAA, and minor leagues.
Revenue is the magic word in sports, more money coming in leads to improved facilities, free agent signings, big-name coaches and more. Sales and marketing are directly related to revenue creation and in turn, the health of the organization.
Candidates with sales knowledge can help sell tickets, suites, and sponsorships. Those with an eye for marketing help build enthusiasm, community, and involve local and national businesses.
This is how organizations thrive, and this is what we are going to teach you when you register for our 8-week online sports sales and marketing course.
We aren’t teaching the type of sales and revenue generation you fear – cold calling, door knocking, harassing people during their dinner – this is professional sales and marketing, built around relationships, business acumen, forecasting and problem-solving. Those are the skills you’ll learn.
Start Your Sports Career Off Right
Jobs in sports sales and marketing are so heavily in demand that we feel confident within three months of graduating from this 8-week course, you will be offered full-time employment.
Taught by Greg Hylton, Indianapolis Colts Vice President of Premium Seating and Ticket Sales, and Tom Leip, ticket sales guru, this course is instrumental in taking the first step, or the next step, in your sports career.
The sports industry is weighed in favor of those who can sell and market, and after taking this course that will include you!
Sports Sales and Marketing is the Answer
Our team of Sports Career Advisors hear the same question often, “I love sports, I want to work in sports, but I have no idea what I should do?”
If you suffer from the same struggle, this is the perfect course for you.
Fact: Professional teams hire individuals who have an understanding of how to produce revenue and have marketing skills specific to selling tickets, event planning, sponsorships, and corporate partnerships.
Our 8 week Sports Sales and Marketing course will align your skills with employer needs.
Upon completion of this course, you will be qualified to work in the NFL, NBA, MLB, NHL, MLS, EPL, NCAA and minor leagues in:
Premium Club & Luxury Suite Sales
Customer Relationship Management
Marketing
Event Planning
Account Executive & Inside Sales
Sponsorship Sales
Community Relations
Event Planning
Sports Marketing for corporations, agencies and/or teams
I had minimal traction in my sports career search until I signed up for SMWW's Sports Sales and Marketing course. Yesterday I spent 15 minutes of one-on-one interview coaching with SMWW and TODAY I was offered and accepted a full-time position with the Los Angeles Dodgers! The extra coaching helped me feel prepared and confident while the coursework taught me so much about the industry. Through SMWW's contacts with the Dodgers and industry reputation, my resume went from the bottom to the top of the pile...and now I'm working full-time for my favorite team! - Joey Seymour, Los Angeles Dodgers
Sports Sales and Marketing is Your Ticket into the Sports Industry
Our goal is to see all Sports Sales and Marketing graduates gainfully employed in a career they love. We assist with interview preparation, provide you access to our network of industry contacts, craft letters of recommendation and help you design a resume and portfolio that presents you in the best possible light.
Additional skills you will learn, and benefits you will receive, from taking the Sports Sales and Marketing online course include:
Successful sports marketing and sales techniques
Crafting community relations programs that benefit organizations
Customer service and event management practices
Advertising and strategic branding practices specific to the EPL, NHL, MLB, NBA, MLS, NFL, NCAA, and minor leagues
Successful promotions used by sports teams and college teams
An understanding of front office operations and positions
Identify successful revenue streams available to teams through corporate sponsorship
Learn high-tech e-marketing revenue and marketing campaigns
How to get an interview in sports
When teams hire and how to use that to your advantage
What teams are looking for in a new hire
Inside information on how to get hired by a team in your area
Job interview preparation, both pre- and post-interview
Utilize course mentors as references on your resume
After graduation, you will be trained and ready to impact the bottom line of any sports organization. That, combined with the network of sports contacts SMWW has from London to Los Angeles, will help propel you towards a career with the sports team of your dreams.
If you are sincere in your desire to work for a team in the NFL, MLB, NBA, NHL or MLS – half of the available jobs are in sales and marketing!
This course is your ticket into the sports industry!
During the live weekly interactive zoom video chats, you will work directly with your mentors, Greg Hylton, and Tom Leip. Collectively they have worked for, or consulted with, hundreds of professional sports organizations. In addition to sharing their vast industry knowledge, they know who is hiring and when and will provide you job placement assistance.
Jeff was born in Edmonton, Alberta, and lived in Winnipeg, Manitoba before making the State of Hockey his permanent home. Jeff is a Waseca High School graduate that now resides in Maplewood, MN. He is an active member of the USA Hockey's Advisement team which focuses on enhancing diversity and inclusion in the game of hockey.
Jeff Baidoo has been with the NHL's Minnesota Wild since 2014 as an Account Executive in their Fan Relations department. He previously worked with the University of Minnesota Golden Gophers, in their Athletic and Ticket Sales department.
Dr. Lynn Lashbrook, Sports Management Worldwide President, has been working and teaching in Sports Management for over 40 years and has demonstrated a lifelong passion for helping students strategize and reach their career goals in the world of sports. Dr. Lashbrook's mission is to provide students with an "end game" to work in a profession they have a passion for and with an ethical compass.
Our Sports Sales and Marketing Course is Ideal for:
People passionate about a career in sports
Those wanting to learn about the sports industry while maintaining their current employment
People who have other commitments and online education is the best option
Those looking to enhance their business acumen and professional development
People who want marketable skills and a competitive edge compared to other job seekers
College students looking for insight often not offered on college campuses
The Sports Sales and Marketing 8-week online course is designed to provide aspiring sports business executives a marketable skill set that hiring managers seek immediately. You will learn fundamental and successful business principles which hiring sports executives look for when adding personnel.
Weekly Interactive Zoom Video Chats- A unique aspect of each 8-week course is the opportunity for students to participate in weekly, interactive zoom video chats with fellow students, Greg Hylton & Tom Leip, in addition to Dr. Lynn Lashbrook and renowned guest speakers. This is a tremendous opportunity to network within the professional sports industry by getting to know your instructors and fellow students personally via the internet. This is available via any online computer.
Online Education - This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All course materials and textbooks are included in the course.
Global Participation - SMWW students participate from over 162 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.
Military Discount - For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount please Click Here.
Tax Write Off (For USA Citizens) SMWW course tuition, books and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.
Sports Career Conferences - Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW Alumni in the heart of the action. Opportunities to meet Head Coaches, GM's, Chief Executives, Player Personnel, Scouts, and fellow Sports Agents are facilitated. Visit SMWW Sports Career Conferences to learn more.
Advanced Certificates: Want to take your career to the next level? Our Advanced Certificates have been hand-selected by our team of sports industry experts to put you on a path to success. These bundles allow you to take advantage of our biggest discount available, by bundling multiple courses and becoming an expert in that field. Learn more about our Advanced Certificates here.
Course Certificate & Resume Reference:
Successful graduates of the Sports Management Worldwide courses will be sent an SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and the ability to "self-train" yourself for higher positions within the sports business industry.
In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a reference to the mentors of this course.
Resume Redesign Service
Acquiring the skills necessary for your dream sports career is only one part of the employment journey. Even with the required skill set, you still have to market yourself properly to attract the attention of sports industry employers.
At SMWW, we’ll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We’ll help you craft a resume to include your new skills in Sports Sales and Marketing, include a reference from Greg Hylton and Tom Leip, and optimize it to reach hiring managers searching online.
We want you to become the next SMWW success story and will go to great lengths to help you get there!
Successful Graduates of the Sports Sales and Marketing Course Include:
Paul Epstein, San Francisco 49ers Director of Sales and Business Development,
Wes Brown, Houston Rockets Manager of Corporate Partnerships
Brett Breece, Seattle Mariners Premium Sales
Jake Sanders, New Orleans Pelicans, Group Sales Account Executive
Steve Simmons, Aston Villa, UK/European Scout, and Team Assessor
Taylore Scott, Dallas Cowboys Executive Security
Nathan Reid, Kansas City Chiefs, Account Executive
Tyson Lamp, San Francisco 49ers, Corporate Sales Executive
Tanya Nazarian, Monumental Sports and Entertainment (Washington Wizards, Capitals and Mystics), Regional Sales Manager
Includes all course textbooks and access to a web-based classroom. Shipping is additional.
PRICE IN
APPROXIMATELY $1195
If we offer an economic discount in your country, it is included in the estimate above. Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout.
PAYMENT METHODS:
Prerequisites: Must be 18 or older to participate and have a passion for sports.
CALL TODAY: 1-877-SMWW-NOW
(In the UK: 087 12884799)
SMWW’s Industry Leading Courses Featured In:
Success Stories
Jeffrey Garrison
Kansas City Chiefs Ticket Sales Rep.
Mat Billette
Volta Sports & Entertainment Director - Partnership
Pawel Weszka
Senior Manager, Business Communications - NBA Africa
Roger Mallock
Perfect Pitch International Marketing and Communications Executive
Vadim Barlamov
Sportslav CEO
Nick Darling
Charlotte Hornets Corporate Partnerships
Trent Foster
San Francisco Giants, AA Affiliated Team
Jay Decker
Philadelphia 76ers
Allysha Kidd
Oakland Raiders, PR Intern
Brett Breece
Hillsboro Hops Vice President
Taylor Silva
Oakland Raiders, Director of Ticket Sales
Paul Epstein
San Francisco 49ers
Taylore Scott
Dallas Cowboys
Merritt Peasley
NH Motor Speedway, Corporate Acct Exec
Gabriel Rendón
Gwinnett Braves, Corporate Partnerships
Eric Fassler
Detroit Tigers Account Executive, New Business
Eugene Capay
Director of Sales and Marketing, Sioux Lookout
Alexa Atria
Long Island Sports & Entertainment Village at Barclays Center, Director of Partnership
Drew Herrick
University of South Florida, Sales Consultant
Jake Sanders
New Orleans Hornets, Group Sales Account Executive
Tyson Lamp
San Francisco 49ers
Betsy Hechtner
Tacoma Rainiers
Nathan Reid
Kansas City Chiefs
Tanya Nazarian
Washington Wizards, Capitals, Mystics
Josh Stoller
Milwaukee Brewers
Jon Bruenig
Grand Prarie Storm
Casey Murch
Allen Americans
Brett Salsbury
Dallas Cowboys
AJ Rockwell
New Business Executive at Nashville Predators
Rachel Shelley
Charlotte Hornets Group Sales Account Exec
Michael Pallas
Staff Writer at Fansided
Josh Stobnicky
Maple Leaf Sports & Entertainment, Account Exec
Danny Wyatt Jr.
Reading Phillies
Testimonials:
Christopher Nosek
FC Dallas
The knowledge I received from the course and awesome facilitators helped me gain my first position as an intern with the Omaha Beef Arena Football Team. While there, I was contacted by several ECHL teams for Account Specialist positions. I was offered multiple jobs and accepted a position with the Wichita Thunder. The knowledge I gained with the Sports Sales and Marketing course definitely catapulted me in front of a lot of people. If you take this course and do ALL the course material you will get a job in sports. Thank you, Dr. Lashbrook!
The knowledge I received from the course and awesome facilitators helped me gain my first position as an intern with the Omaha Beef Arena Football Team. While there, I was contacted by several ECHL teams for Account Specialist positions. I was offered multiple jobs and accepted a position with the Wichita Thunder. The knowledge I gained with the Sports Sales and Marketing course definitely catapulted me in front of a lot of people. If you take this course and do ALL the course material you will get a job in sports. Thank you, Dr. Lashbrook!
Hannah Keim
I was in the same position as most college students. I was about to graduate with my degree, yet had no job prospects or an idea of where to start looking. I came across Dr. Lashbrook at a local restaurant here in Portland when he handed me his business card and told me to follow up. I went into the office a few days later and signed up that day to take the Sports Sales and Marketing Course. I also began to intern in the office a few times a week as my schedule permitted. Through SMWW and Dr. Lashbrook, I was able to dive deep into my sports career and look forward to progressing my career.
I was in the same position as most college students. I was about to graduate with my degree, yet had no job prospects or an idea of where to start looking. I came across Dr. Lashbrook at a local restaurant here in Portland when he handed me his business card and told me to follow up. I went into the office a few days later and signed up that day to take the Sports Sales and Marketing Course. I also began to intern in the office a few times a week as my schedule permitted. Through SMWW and Dr. Lashbrook, I was able to dive deep into my sports career and look forward to progressing my career.
Merritt Peasley
During my class with SMWW I was able to learn numerous amounts of information on business development and ticket sales. After my class though I stayed heavily involved with SMWW through going to numerous conferences (NBA x2 & NHL) and helping to work them to make sure they were being run smoothly. The best advice that I got through SMWW and Mark Warkentein was to be 1% better each day than the last. If you are someone that is motivated to excel in any career of your choice I believe that SMWW will help prepare you not for just your career, but also you life.
During my class with SMWW I was able to learn numerous amounts of information on business development and ticket sales. After my class though I stayed heavily involved with SMWW through going to numerous conferences (NBA x2 & NHL) and helping to work them to make sure they were being run smoothly. The best advice that I got through SMWW and Mark Warkentein was to be 1% better each day than the last. If you are someone that is motivated to excel in any career of your choice I believe that SMWW will help prepare you not for just your career, but also you life.
Zach Rivera
I wanted to let you and SMWW that I have obtained a position with the Seattle Dragons of the XFL! I wholeheartedly thank Tom, Greg, and the rest of SMWW. The Break Into Sports course was eye-opening to me and gave me the practical knowledge needed to obtain this job.
I wanted to let you and SMWW that I have obtained a position with the Seattle Dragons of the XFL! I wholeheartedly thank Tom, Greg, and the rest of SMWW. The Break Into Sports course was eye-opening to me and gave me the practical knowledge needed to obtain this job.
Brett Breece
Seattle Mariners, Premium Sales
The Sports Management training has been an amazing tool and stepping stone in energizing my sports career. I learned some very helpful information that I still use today in my job as a corporate sales manager for the Tacoma Rainiers. With the Sports Sales and Marketing class within SMWW, you too can achieve your dreams and land that sports job you have been wanting your entire life. Thank you SMWW for helping me get where I am today!
The Sports Management training has been an amazing tool and stepping stone in energizing my sports career. I learned some very helpful information that I still use today in my job as a corporate sales manager for the Tacoma Rainiers. With the Sports Sales and Marketing class within SMWW, you too can achieve your dreams and land that sports job you have been wanting your entire life. Thank you SMWW for helping me get where I am today!
Mandy Love Walsh
Toyota Center, Sr. Event Marketing & Public Relations Mgr
SMWW and this class helped me find my dream job. I was leery of an online course because I had never taken one before, but SMWW has a fantastic group of professors and mentors that are available when you need them. It was very hands-on and easy to correspond and work with others involved in this course. The online discussions were helpful and each time very engaging. It gave me the opportunity to speak with the professors, and others involved in the course, ask advice and set weekly goals in order to track my progress. I would recommend SMWW to anyone who is sports-driven and has the desire to work in the sports industry.
Toyota Center, Sr. Event Marketing & Public Relations Mgr
SMWW and this class helped me find my dream job. I was leery of an online course because I had never taken one before, but SMWW has a fantastic group of professors and mentors that are available when you need them. It was very hands-on and easy to correspond and work with others involved in this course. The online discussions were helpful and each time very engaging. It gave me the opportunity to speak with the professors, and others involved in the course, ask advice and set weekly goals in order to track my progress. I would recommend SMWW to anyone who is sports-driven and has the desire to work in the sports industry.
Artin Anderiasian
AEG Sales and Marketing
SMWW gave me a way into the industry through their coursework, network, and expertise. There’s no doubt in my mind that I would not be where I am today without the help from everyone associated with SMWW.
SMWW gave me a way into the industry through their coursework, network, and expertise. There’s no doubt in my mind that I would not be where I am today without the help from everyone associated with SMWW.
Brett Salsbury
Corporate Marketing Manager, Frisco RoughRiders
Bret Polvorosa and Tom Leip taught me the fundamentals of sports marketing and provided me with a solid foundation to begin my career in sports. I learned more successful sales & marketing techniques in a few weeks working with these gentlemen than I did in my four years in college. Bret and Tom are extraordinary teachers and I recommend being associated with these professionals to anyone who is seriously interested in beginning a career in sports.
Bret Polvorosa and Tom Leip taught me the fundamentals of sports marketing and provided me with a solid foundation to begin my career in sports. I learned more successful sales & marketing techniques in a few weeks working with these gentlemen than I did in my four years in college. Bret and Tom are extraordinary teachers and I recommend being associated with these professionals to anyone who is seriously interested in beginning a career in sports.
Joey Seymour
Los Angeles Dodgers
I had minimal traction in my sports career search until I signed up for SMWW's Sports Management program. I started four weeks ago and TODAY was offered and accepted a full-time position with the Los Angeles Dodgers. Yesterday I spent fifteen minutes of one-on-one interview coaching with SMWW and went into today's interview confident and more than prepared. Also, SMWW crafted a great letter of recommendation for me which I presented to the Dodgers along with my sports-specific resume. Through SMWW's contacts with the Dodgers my resume and application went from the rejection pile to getting an interview, being presented a full time offer and eventually accepting the position. Thanks SMWW!
I had minimal traction in my sports career search until I signed up for SMWW's Sports Management program. I started four weeks ago and TODAY was offered and accepted a full-time position with the Los Angeles Dodgers. Yesterday I spent fifteen minutes of one-on-one interview coaching with SMWW and went into today's interview confident and more than prepared. Also, SMWW crafted a great letter of recommendation for me which I presented to the Dodgers along with my sports-specific resume. Through SMWW's contacts with the Dodgers my resume and application went from the rejection pile to getting an interview, being presented a full time offer and eventually accepting the position. Thanks SMWW!
AJ Rockwell
New Business Executive at Nashville Predators
Before I started this course, I had no idea how to get in with a sports organization. Now that I have taken the course I feel that I am well qualified to get my foot in the door with my dream team. Anyone that questions taking SMWW, take the leap and it's something you will not regret!
Before I started this course, I had no idea how to get in with a sports organization. Now that I have taken the course I feel that I am well qualified to get my foot in the door with my dream team. Anyone that questions taking SMWW, take the leap and it's something you will not regret!
Andy Hollander
NCAA Division I Norfolk State University Athletic Department
It's been great working with Dr. Lashbrook, Tom Leip and Bret Polverosa. I was tired of my job and decided that it was time to have some fun with my career. I've always wanted to work in sports. This is the first schooling I've had in 25 years, and it's been a great experience.
NCAA Division I Norfolk State University Athletic Department
It's been great working with Dr. Lashbrook, Tom Leip and Bret Polverosa. I was tired of my job and decided that it was time to have some fun with my career. I've always wanted to work in sports. This is the first schooling I've had in 25 years, and it's been a great experience.
Dawn Crabbe-Herbert
Executive Producer P2W Sports Limited
I chose the SMWW Sports Sales and Marketing Course to enhance my experience while preparing to host my first Regional Event, the Caribbean Basketball Confederation Senior Men and Women Championships in Tortola, British Virgin Islands. This course enhanced my outreach to executives in the sports field. Most of all, this course helped me understand how to develop a strong media relationship to enhance events.
I chose the SMWW Sports Sales and Marketing Course to enhance my experience while preparing to host my first Regional Event, the Caribbean Basketball Confederation Senior Men and Women Championships in Tortola, British Virgin Islands. This course enhanced my outreach to executives in the sports field. Most of all, this course helped me understand how to develop a strong media relationship to enhance events.
Corey Smart
Knoxville Smokies
Great Course! It grew my network tremendously. I'm graduating from college next month and already have a ticketing sales job lined up in minor league baseball due to the networking that I gained from this course!
Great Course! It grew my network tremendously. I'm graduating from college next month and already have a ticketing sales job lined up in minor league baseball due to the networking that I gained from this course!
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