Motorsports is a unique sector of the sports industry as it is the only sport that has a team, an athlete, and utilizes a complicated mechanical creation. That distinction is one of the factors that separates Motorsports Management from a traditional sports education.
This is a unique sport, and a unique business – SMWW will teach you what you need to thrive in it!
For those with an enthusiasm for racing and business our 8-week online Motorsports Management course, led by Gary Ellis a 35+ year veteran of the motorsports industry, is your chance to get a targeted education designed specifically for your passion.
Unlike most online classes, we focus our program on interactive zoom video chats directly with your course mentors, which allows you the opportunity to build personal relationships and rapport with Gary Ellis and a bevy of guest speakers including Tom Weisenbach. After completing our Motorsports Management course, we will help you redesign your resume to highlight your new skills and include that you have been taught first-hand by Gary Ellis. Now that is powerful!
To be considered for employment in the world of Motorsports you need a specific skill set, at SMWW we’ll teach you what the industry needs!
We have successful graduates working in all levels of Motorsports, including Formula One (F1), INDYCAR, NASCAR, Tudor United SportsCar Championship, Sports Car Club of America (SCCA), Continental Tire SportsCar Challenge, National Hot Rod Association (NHRA), World Rally Championship (WRC) and World of Outlaws.
NEXT START DATE: February 28
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Motorsports is a global industry growing at a record pace.
According to the Motorsports Industry Association (MIA), the US market is currently worth in excess of $13.5 billion, with over 400,000 participants. In the UK, there are over 4,500 companies directly involved in motorsports.
The Motorsports industry is comprised of powerful business entities, like NASCAR, F1, and INDYCAR, with far-reaching influence and innovation. Our 8-week online course will train students on the business side of racing including:
Motorsports careers are available at a variety of venues, race teams, sanctioning bodies, and more, students need a specific skill set to be considered for employment or get to the next level.
You don't have to turn a wrench to work in motorsports, in fact, there are more jobs available away from the garage than there are under the hood. The goal of our course is to train you for the myriad of opportunities behind the scenes of motorsports, from marketing to logistics to driver management and everything in between.
Our veteran mentors know exactly who is hiring when they are hiring and where they are hiring. That is your core advantage of taking this course, you'll not only learn the industry you'll also become part of our global network of people tied into the world of motorsports.
In the Motorsports Management course you will learn about:
If you are one of the millions of people who get hyped up just watching the exciting action of NASCAR, INDYCAR, F1, and NHRA racing then this is the course for you.
Motorsports Management requires a versatile skill set, including business intellect, operational efficiency, marketing, and event management.
This cutting-edge course will prepare you to enter the world of motorsports management with a diverse array of skills that will qualify you for any of these roles in NASCAR, Formula One, INDYCAR, Sports Car Club of America (SCCA), Continental Tire SportsCar Challenge, National Hot Rod Association (NHRA) and beyond!
Gary began his career in motorsports broadcasting live radio reports from the Indianapolis Motor Speedway. Memorable interviews include Mario Andretti and IMS President, Tony Hulman. His work also included sales and parade operations for the 500 Festival Association. Ellis enjoyed a successful career with Kellogg’s product sales, but stayed in motor racing, writing the original marketing brief that launched Kellogg’s 10+ year sponsorship of Hendrick Motorsports in NASCAR. During this time, Gary developed and launched Kellogg’s first licensed merchandise retail program, providing retailers with NASCAR products and co-sponsorships on the Kellogg’s car.
After managing several media campaigns for Kellogg’s, Ellis received an offer to join the newly-created CBS Promotions Group in Chicago. While he managed many programs, the “The Stoli MiGs” jet air show team featuring Soviet-era MiG-17’s, is the most enduring. Gary managed sponsor relationships with Stoli, later with Smirnoff, and successfully transitioned the jet team into The Patriots L-17’s, which continue to perform before NASCAR and IndyCar races at Sonoma Raceway and other air shows on the West Coast.
In 2010, Ellis launched a consumer products consulting company, guiding fledgling companies into retail distribution. No longer bound by a corporate schedule, he joined IndyCar, traveling the world with the Timing and Scoring Team. Along the way, he’s built new relationships with racing teams and renewed old ones. Downloading transponder data for the Indy Racing Experience allows time for “bench racing” with Arie Luyendyk, Davey Hamilton, and the legendary, Mario Andretti, who now drives the two-seater for IndyCar. And no, Mario doesn’t remember that first interview with Gary.
During our live interactive zoom video chats, you'll get the opportunity to interact with motorsport industry leaders, such as (guest speakers are not guaranteed):
Jon Koskey
Brad Hockaday
Michael Kitchens
Sheron Arnold
Rob McLane
Scott Gauger
Tim Brown
Weekly Interactive Zoom Video Chats: A unique aspect of each 8-week course is the opportunity for students to participate in weekly, live interactive zoom video chats with fellow students, Gary Ellis, and renowned guest speakers. Team executives, public relations directors, media experts, and speedway executives will occasionally participate in the live interactive chats to offer their input and expertise. Course participants will have the opportunity to interact and ask questions. This is a tremendous opportunity to network within the racing industry and gets to know your instructors and fellow students virtually.
Course Includes: All books, software, educational resources, press release samples, and sponsorship samples needed for the course. Included in your course fee is the contact information for over 1300 auto racing facilities, 330 sanctioning bodies, 62 racing publications, and 67 racing museums. We also include schedules for 215 race circuits. Add that to the SMWW Network of faculty and alumni and you’ll have so many in your corner!
Online Education: This innovative academic course is facilitated through a web-based educational delivery system. Students will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow motorsports business-minded students and faculty. All training materials needed are included in the course fee and will be shipped to your door.
Global Participation: SMWW students participate from over 162 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.
Military Discount: For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount please Click Here.
Tax Write Off: (For USA Citizens) SMWW course tuition, books and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.
Sports Career Conferences: Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW Alumni in the heart of the action. Opportunities to meet and network with executives at levels of racing are facilitated. Visit SMWW Sports Career Conferences to learn more. SMWW Alumni receive discounts.
Resume, CV & Cover Letters: SMWW will evaluate your resume and other vitae to create the best possible "first impression". The course's main objective is to develop a new generation of Motorsports executives by teaching skills and strategies that are unique to motorsports and racing industry jobs from business acumen.
Advanced Certificates: Want to take your career to the next level? Our Advanced Certificates have been hand-selected by our team of sports industry experts to put you on a path to success. These bundles allow you to take advantage of our biggest discount available, by bundling multiple courses and becoming an expert in that field. Learn more about our Advanced Certificates here.
Successful graduates of the Sports Management Worldwide courses will be sent an SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and the ability to "self-train" yourself for higher positions within the sports business industry.
In addition to your certificate, you will be given the stamp of approval by SMWW.
Acquiring the skills necessary for your dream sports career is only one part of the employment journey. Even with the required skill set, you still have to market yourself properly to attract the attention of sports industry employers.
At SMWW, we’ll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We’ll help you craft a resume to highlight your new skills in Motorsports Management, include a reference from Gary Ellis & Dr. Lynn Lashbrook while optimizing it to reach hiring managers searching online.
We want you to become the next SMWW success story and will go to great lengths to help you get there!
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THREE MONTHLY PAYMENTS OF $399
Or a single payment of $1,195 Includes all course textbooks and access to a web-based classroom. Shipping is additional.
APPROXIMATELY $1195
If we offer an economic discount in your country, it is included in the estimate above. Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout. PAYMENT METHODS:
       Prerequisites: Must be 18 or older to participate and have a passion for sports.
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Front Row Motorsports PR Manager
NASCAR Event Operations
Monadnock Speedway
Niece Motorsports NASCAR Truck Team
Racing Driver & Manager
Stateline Speedway
Gabby Chaves Racing
DQ Sports MKT & Management
Exotic Car Ambassador
Victory MotorSports Marketing
Michigan International Speedway
Joe Gibbs Racing, Aviation Coordinator
Xenon Technologies Motorsport Director
Attitude Motorsports Marketing
Charlotte Motor Speedway
Megan Reitenour Racing
Top Fuel Dragster Driver at MJMotorsports
Don Schumacher Racing
Speed Shop Mafia Racing
Australia Erebus Motorsport
Bahrain Motorsports
JiR Moto2 Racing Team
This course has opened so many more doors for me in racing than I could have on my own. Tom is a fantastic instructor who is very knowledgeable about the sport and he's also very well-connected. Through this course, I've met PR directors, owners and COO's of racing teams and sanctioning bodies. Thanks SMWW!
This course has opened so many more doors for me in racing than I could have on my own. Tom is a fantastic instructor who is very knowledgeable about the sport and he's also very well-connected. Through this course, I've met PR directors, owners and COO's of racing teams and sanctioning bodies. Thanks SMWW!
I started my own business in the Motorsports world hoping I could figure it out as I went. I did that for a while but needed another boost. As introverted as I am, I needed a push for networking in particular. SMWW gave me that push! With the focus of the class on networking within the industry, it made it easier to bring it into the real world. The class brought different aspects and a better understanding of the motorsports industry as a whole. I received some validation that what I was doing in my current business was the way that it was done which gave me more confidence in going out on my own. I would highly recommend this class for anyone who has a passion for motorsports. It doesn't matter if you know what you want to do within the industry, or if you are just exploring options!
I started my own business in the Motorsports world hoping I could figure it out as I went. I did that for a while but needed another boost. As introverted as I am, I needed a push for networking in particular. SMWW gave me that push! With the focus of the class on networking within the industry, it made it easier to bring it into the real world. The class brought different aspects and a better understanding of the motorsports industry as a whole. I received some validation that what I was doing in my current business was the way that it was done which gave me more confidence in going out on my own. I would highly recommend this class for anyone who has a passion for motorsports. It doesn't matter if you know what you want to do within the industry, or if you are just exploring options!
Not only did SMWW give me the tools and information to put me on a strong course for my new career in Racing, but they introduced me to professionals in the business that were able to give me great insight on the LIVE version of what I was going to be doing on a daily basis in my new job. The excitement and passion that SMWW brought out in me to chase a dream of working in Racing Marketing has been a phenomenal experience.
Not only did SMWW give me the tools and information to put me on a strong course for my new career in Racing, but they introduced me to professionals in the business that were able to give me great insight on the LIVE version of what I was going to be doing on a daily basis in my new job. The excitement and passion that SMWW brought out in me to chase a dream of working in Racing Marketing has been a phenomenal experience.
It was a privilege to join Tom and Jim for the Motorsports Management audio chats every week. I believe I made a great investment in joining SMWW, and I am looking forward to the opportunities that SMWW will provide in the future!
It was a privilege to join Tom and Jim for the Motorsports Management audio chats every week. I believe I made a great investment in joining SMWW, and I am looking forward to the opportunities that SMWW will provide in the future!
I learned a lot about the marketing side of Auto Racing. The sport is competive and SMWW gives you the advantage of learning to effectively find and achieve sponsorships.
I learned a lot about the marketing side of Auto Racing. The sport is competive and SMWW gives you the advantage of learning to effectively find and achieve sponsorships.
Taking the Motorsports Management Course through Sports Management World Wide was the best investment I have made. Not only did I learn from the course materials, but I also had an incredible opportunity to learn from our instructors and the other classmates. Tom Blattler and Jim Utter are both willing to share their experience and knowledge in various forms of racing. Dr. Lashbrook has a passion for helping others and you can hear it in his voice on the weekly chats. My dream is to assist Race Teams, Sponsors and Race Series in growing their motorsports business. I dont know that I would have had the courage to chase this dream if it wasnt for all the great people I met through Sports Management World Wide. They are committed to my success. Thank you to everyone at Sports Management World Wide!
Taking the Motorsports Management Course through Sports Management World Wide was the best investment I have made. Not only did I learn from the course materials, but I also had an incredible opportunity to learn from our instructors and the other classmates. Tom Blattler and Jim Utter are both willing to share their experience and knowledge in various forms of racing. Dr. Lashbrook has a passion for helping others and you can hear it in his voice on the weekly chats. My dream is to assist Race Teams, Sponsors and Race Series in growing their motorsports business. I dont know that I would have had the courage to chase this dream if it wasnt for all the great people I met through Sports Management World Wide. They are committed to my success. Thank you to everyone at Sports Management World Wide!
The sponsorship and marketing aspects of this course have allowed me to define the skill set that I have been in the process of establishing over the past 12 months, in motorsport environment. Furthermore, my understanding of NASCAR has now grown, so I can now appreciate motorsport events and their inherent management practices, from different parts of the world.
The sponsorship and marketing aspects of this course have allowed me to define the skill set that I have been in the process of establishing over the past 12 months, in motorsport environment. Furthermore, my understanding of NASCAR has now grown, so I can now appreciate motorsport events and their inherent management practices, from different parts of the world.
This course has opened so many more doors for me in racing than I could have on my own. Through this course, I've met PR directors, owners, and COO's of racing teams and sanctioning bodies… and I got a job at Dover International Speedway thanks to SMWW! 
Lynn Sudik 
Ron Reider
Bob Sargent, Jr 
Caleb Allen
Julien Digoit 
Julie Coates
Pilar Chaves
Diego Quirino
Lyndsey Goodale 
Mark Hann
Hazel Jillian Pacion
Amy Taylor
Mark Campbell
Fabio Santos
Glendon Reedy
Jeffery Lenz
Amanda Stout
Rebecca Wall
Melinda Fuller
Scott Rogers
Tracy Pierce
Anthony Salamon
Jasim Ebrahim
Pablo de Luynes
