Sports teams, leagues, and organizations build relationships with their fans through the content they provide. Videos, social communication, graphics, articles, interviews, live streaming, podcasts – it’s all part of the new media changing the sports world.
Learn the skills necessary to thrive in this emerging field from Bryan Harper, Minnesota Vikings VP of Content and Production in our 8-week Sports Media and Content Strategy course!
NEXT START DATE: February 28
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We are living in the information age. The appetite for sports knowledge, analysis, and insight is insatiable. From social accounts to team sites, the opportunities to reach and impact fans are vast.
So ask yourself, do you want to be the person consuming the content, or creating it?
Do you want to be making viral team videos, interviewing athletes, developing unique programming and social content, or just watching it as you scroll through your phone on your lunch break?
If you are ready to get inside the content creation process, this is the course for you.
Led by Bryan Harper, Minnesota Vikings VP of Content and Production, our 8-week online Sports Media and Content Strategy course teaches you how to leverage the power of content to grow and enhance your sports career.
Unlike most online classes, we focus our program on video chats directly with your course mentor, which allows you the opportunity to build personal relationships and rapport with a veteran of the sports media world who employs over 50 people on his Minnesota Vikings content team.
After completing our Sports Media and Content Strategy course, we will help you redesign your resume to highlight your new skills and include that you have been taught first-hand by Bryan Harper!
Now that is powerful!
With more broadcast channels, digital media outlets, and social platforms than ever before, there is an endless array of opportunities revolving around sports content creation in the global sports world.
As the sports conversation grows so does the demand for talented professionals on the team, league, and organizational side to develop the content, and manage the creative process.
Our Sports Media and Content Strategy course is for you if you dream of working in:
In our 8-week online course you will learn how to engage with sports fans utilizing new media techniques including social media, digital, streaming, video production, and more. Learn the art of storytelling to capture the attention of underserved fans and feed the audience what they desire most – team information!
More importantly, you’ll learn how to understand the audience, engage with followers, create engaging content throughout the season, and build out a content calendar.
As part of this course, you will learn the content strategy techniques necessary to build an engaged and powerful audience:
Week 1: Introduction to Sports Marketing and Content Strategies
Week 2: Viewpoints From Teams and Players
Week 3: Viewpoints From Leagues and Partners
Week 4: What Is Content?
Week 5: Social Media Platforms and Calendars
Week 6: Social Media Deep Dive
Week 7: The Difference Between a Message, Brand, and Story.
Week 8: Jobs in Media and Content.
Our Sports Media and Content Strategy course will give you a competitive edge when applying for sports journalism and content-focused roles!
Bryan Harper has spent 17 seasons in the NFL, the past 14 with the Minnesota Vikings. As Vice President of Content and Production, Harper leads a talented staff that is collectively responsible for content strategy, production, and presentation across all platforms including digital, social, TV, radio, and in-stadium entertainment.
Early in his tenure, Harper initiated a philosophical shift in the organization by bringing many production responsibilities in-house and leading the creation of the award-winning Vikings Entertainment Network (VEN), which included the launch of one of the first multimedia production studios in the NFL.
Leading up to the 2016 opening of U.S. Bank Stadium, Harper was intimately involved in the venue’s technology and content plan. And in early March, it will launch another evolution of VEN’s growth in conjunction with the opening of the Vikings new headquarters – TCO.
Dr. Lynn Lashbrook is an online sports education entrepreneur who has developed a team of sports business experts to train students in the skills necessary for a sports business career
Lynn has been working and teaching in Sports Management for over 40 years and has demonstrated a lifelong passion for helping students strategize and reach their career goals in the world of sports. He has served at the collegiate level as an athletic director and athletic academic advisor. At the professional level, he has been an NFL sports agent representing hundreds of athletes. His high energy and motivating personality captivates students and athletes.
Under Dr. Lashbrook's leadership, Sports Management Worldwide successfully trains thousands of students every year for sports business careers, offering a global sports faculty with over 15,000 alumni from over 162 countries.
Weekly Interactive Zoom Video Chats: The Sports Media & Communications Course is an 8-week online course designed to provide skills for a job in community relations, public relations, communications and/or the marketing department. This course can be taken at any time and any place around the world to fit your schedule. All you need is access to the internet with a computer.
Students will learn fundamental and successful business principles that hiring sports executives look for when adding personnel. Take this course to get your first position or to enhance your current job situation. All graduates of the course will have a well-rounded understanding of the sports business industry, specifically in the areas of grassroots public relations, media relations, community relations, marketing, personnel, social media, brand integration, customer service, promotions, and event management.
Online Education: This innovative academic course is facilitated through a Web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All the textbooks and course materials are included in the course fee.
Global Participation: SMWW students participate from over 162 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.
Military Discount: For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount please Click Here.
Tax Write Off (For USA Citizens): SMWW course tuition, books, and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.
Sports Career Conferences: Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW alumni in the heart of the action. Opportunities to meet head coaches, gm's, chief executives, player personnel, scouts, and fellow Sports Agents are facilitated. Visit SMWW Sports Career Conferences to learn more.
Advanced Certificates: Want to take your career to the next level? Our Advanced Certificates have been hand-selected by our team of sports industry experts to put you on a path to success. These bundles allow you to take advantage of our biggest discount available, by bundling multiple courses and becoming an expert in that field. Learn more about our Advanced Certificates here.
Our live video chats connect you with your mentor for direct advice and critique, why also introducing you to classmates who have a shared enthusiasm for the sports industry. This is where your network of contacts begins, you will leave this class with not only the experience of working with industry veteran Bryan Harper but also with all of your classmates.
Each Sports Media and Content Strategy student will learn how to obtain a position in the sports field of their choice. It is our goal at SMWW's to assist you in obtaining a position once you finish the course.
You’ll learn everything from who to contact, how to contact them, and what techniques you should use during an interview. Course mentors will work with each student one-on-one and provide a strategy that will help them reach their sports career goals.
Participating in any of our SMWW programs grants you access to our entire network of sports executives. SMWW alumni and faculty are all over the world, in major and minor leagues, domestic and national, in all sports, on every continent on the globe outside of Antarctica.
Tapping into this impressive network is a huge benefit to your sports career.
Successful graduates of Sports Management Worldwide’s Sports Media and Content Strategy course will be sent an SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and the ability to self-train yourself for higher positions within the sports business industry.
Acquiring the skills necessary for your dream sports career is only part of the employment story. Even with the required skill set you still have to market yourself properly in order to attract the attention of sports industry employers
At SMWW, we’ll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We’ll help you craft a resume to highlight your new skills in Sports Media and Content Strategy, including a reference from Bryan Harper and Dr. Lashbrook while optimizing it to reach hiring managers searching online.
We want you to be the next SMWW success story and we go to great lengths to help you get there!
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THREE MONTHLY PAYMENTS OF $399
Or a single payment of $1,195 Includes all course textbooks and access to a web-based classroom. Shipping is additional.
APPROXIMATELY $1195
If we offer an economic discount in your country, it is included in the estimate above. Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout. PAYMENT METHODS:
       Prerequisites: Must be 18 or older to participate and have a passion for sports.
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Bakersfield Train Robbers (Pecos Baseball League) Operations Manager
Korean PGA Contributing Writer
SMWW provides a lot of information and useful tools to allow students to be successful: connections, networking opportunities, ideas, readings, assignments, and steps to take to advance our career.
SMWW provides a lot of information and useful tools to allow students to be successful: connections, networking opportunities, ideas, readings, assignments, and steps to take to advance our career.
I really enjoyed working with SMWW & the Sports Media & Communications course! The instructors, information, and support was a great combination for helping me learn!
I really enjoyed working with SMWW & the Sports Media & Communications course! The instructors, information, and support was a great combination for helping me learn!
The sports communication class with Jen Mueller is amazing! The experience of learning from such a strong woman in the professional sports field is priceless. I hope to keep Jen as a contact and will be seeking advice from her for years to come.
The sports communication class with Jen Mueller is amazing! The experience of learning from such a strong woman in the professional sports field is priceless. I hope to keep Jen as a contact and will be seeking advice from her for years to come.
This website has really shown me the hidden door behind sports marketing. I would recommend anybody to use this website as a stepping for anybody looking for a career in sports marketing. The books and material all made sense to me. All the materials of the course were very easy to understand.
This website has really shown me the hidden door behind sports marketing. I would recommend anybody to use this website as a stepping for anybody looking for a career in sports marketing. The books and material all made sense to me. All the materials of the course were very easy to understand.
Learning from sports industry professionals is priceless, the classes do not feel like school, they are fun and engaging. The weekly chats and discussion rooms allow you to meet and connect with like-minded students who share your passion. Nowhere else can you get access to the people working in sports than you can with SMWW.
Learning from sports industry professionals is priceless, the classes do not feel like school, they are fun and engaging. The weekly chats and discussion rooms allow you to meet and connect with like-minded students who share your passion. Nowhere else can you get access to the people working in sports than you can with SMWW.
Learning from sports industry professionals is priceless, the classes do not feel like school, they are fun and engaging. The weekly chats and discussion rooms allow you to meet and connect with like-minded students who share your passion. Nowhere else can you get access to the people working in sports than you can with SMWW
Analicia Torres
Kenneth Quillinan
